The legendary Italian automaker famous for its thunderous V8 and V12 engines has announced details about its inaugural fully electric vehicle, named the Luce.
The following timeline shows how the luxury sports car manufacturer reached this milestone, beginning with hybrid technology adoption in Formula One racing over ten years ago.
2014
Formula One racing introduced hybrid powertrains. Energy recovery systems during braking had been utilized since 2009.
MAY 2019
The company introduced the SF90 Stradale, delivering 1,000 horsepower with all-wheel drive as its first mass-market hybrid vehicle. A limited-run LaFerrari hybrid had debuted in 2013.
Additional hybrid vehicles followed in subsequent years, including the 296 series, the 849 Testarossa, and the exclusive F80 supercar with a €3.6 million ($4.2 million) price point.
SEPTEMBER 2021
Benedetto Vigna, a physicist with 25 years of experience at semiconductor company STMicroelectronics, assumed the CEO position to lead the company’s transition into electrification.
JUNE 2022
Vigna unveiled his inaugural long-term strategic plan, committing that electric vehicles would comprise 40% of the product lineup by 2030, responding to the European Union’s effective prohibition on new gasoline-powered car sales starting in 2035. He established 2025 as the target year for the brand’s first completely electric model.
JUNE 2024
Reuters published information about the company’s debut electric vehicle, reporting an expected price exceeding €500,000.
The manufacturer opened a new ‘e-building’ at its Maranello facility for producing electric vehicles and EV components, alongside hybrids and select traditional internal combustion models.
MAY 2025
The company announced its inaugural EV would debut through a three-phase reveal process ending with a global premiere in spring 2026. Client deliveries were scheduled to begin in October 2026.
JUNE 2025
Plans for a second electric vehicle originally scheduled for 2026 were postponed until at least 2028 due to insufficient demand for high-performance electric vehicles, according to Reuters.
OCTOBER 2025
The manufacturer revealed the technology powering its first electric model.
The four-door vehicle with seating for four-plus passengers will feature a custom-designed audio system that amplifies powertrain vibrations to generate an electric version of the signature roar.
An updated strategic plan revised the 2030 product mix to 20% electric vehicles, 40% hybrids, and 40% internal combustion engines. This adjusted the previous 2022 projections of 40% EVs, 40% hybrids, and 20% ICE models.
FEBRUARY 2026
Preview images of the first electric model were released, disclosing the name Luce, which translates to light in Italian. LoveFrom, the design firm co-founded by former Apple designer Jony Ive, participated in the project.
Vigna announced that pre-orders for the Luce would open in March following “very positive” customer reactions.
($1 = 0.8519 euros)
