Chinese automaker Chery has officially assumed control of a former Nissan manufacturing facility in Rosslyn, South Africa, following through on a deal that was first announced back in January. The handover took place on Friday, and company executives say they plan to pour millions of dollars into upgrading equipment and facilities before rolling out vehicles in mid-2027.
The company issued a statement outlining its ambition to make South Africa the centerpiece of its African operations, covering manufacturing, exports, research and development, and regional management.
Chery, which holds the distinction of being China’s largest car exporter, has pledged to keep all 692 workers currently employed at the plant. Vice President Charlie Zhang also indicated the project is expected to generate close to 3,000 total jobs — both direct and indirect — spanning manufacturing, supply chains, and related industries.
Speaking at a ceremony held at the former Nissan site — attended by executives, government officials, and industry representatives — Zhang laid out the company’s broader vision. “Our long-term goal is to turn the Rosslyn plant into a complete auto center with research and development, supply chain operations, and training, supporting Chery’s expanding presence and the goal of exceeding 100,000 annual vehicle sales in South Africa,” he said.
The move is part of a broader trend among Chinese automakers, who are facing intense competition and overcapacity at home and are increasingly looking abroad for growth opportunities, expanding both their manufacturing footprints and sales networks around the world.
Initially, the Rosslyn plant will be used to manufacture the Jetour T series lineup, which includes the T1, the Jaecoo J5, and the Chery Tiggo 4 SUVs. The Jaecoo J5 will be offered in both traditional internal combustion engine and new energy vehicle configurations.
Zhang told reporters that while Chery will invest millions in facility upgrades, he declined to give a specific dollar figure. During the production ramp-up period in the third and fourth quarters of 2027, the company expects output to reach 15,000 vehicles.
Chery has also launched an initiative aimed at sourcing 40% of its content locally during the initial phase of production and is currently evaluating tier-1 suppliers in the region. Additionally, Chery Auto Executive Vice President Zhang Guibing told reporters the company intends to bring in suppliers from China, particularly for components related to electric and intelligent vehicle technology.
