LOS ANGELES — The Los Angeles Rams have pulled back the curtain on two new alternate uniforms designed to connect today’s team with its deep California roots.
At a Thursday night event for season-ticket holders held alongside SoFi Stadium, the team showed off a yellow jersey with blue satin numerals styled after the look worn by their 1951 NFL championship squad — a design that echoes what players wore 75 years ago. The Rams also introduced a white alternate uniform featuring blue numerals that mirrors the team’s primary appearance during the 1960s, a decade made famous by the franchise’s dominant Fearsome Foursome defensive front.
The yellow jersey and white pants combination carries the name “Classic Sol,” while the all-white alternate with blue numerals is being called “Fearsome White.” The club will continue to use the three uniforms from last season as well, including their standard home and away sets and the all-black “Midnight Mode” Rivalries uniform.
The Classic Sol uniform will make its on-field debut during a Monday night home game in Week 2 against the New York Giants, and will appear again for a high-profile Thursday night matchup against the Kansas City Chiefs in December. The Fearsome White look is scheduled to come out on Thanksgiving Eve for a home contest against the Green Bay Packers.
The Rams’ creative team spent several years developing these long-awaited alternates, with a focus on creating throwback-inspired looks that carry modern touches — all aimed at connecting current fans with the franchise’s origins.
Cory Befort, the Rams’ creative executive director, said supporters have repeatedly asked for uniforms that would highlight the historic accomplishments of a franchise that has moved multiple times but spent the bulk of its existence in Southern California.
“It felt like it was time, but we wanted to do it with intention and meet the moment,” Befort said.
The Rams spent 49 years in Southern California before former owner Georgia Frontiere relocated them to her hometown of St. Louis in January 1995. New owner Stan Kroenke returned the team to Los Angeles in 2016, and opened a multibillion-dollar stadium complex in Inglewood in 2020.
Originally founded in Cleveland in 1937, the Rams moved west in 1946 and became the most prominent major professional sports team in Los Angeles at the time. They went on to deliver the city’s first major pro sports title in 1951, defeating the Cleveland Browns in the NFL championship game at the Los Angeles Coliseum.
That championship team used to celebrate at a bar called Tom Bergin’s in the Fairfax district, and even donated a championship banner to the still-open Irish tavern. The wordmark featured on the Classic Sol throwback jerseys was taken directly from that banner, and the numerals are crafted to replicate those worn in 1951.
Even the materials carry historical significance: the creative team opted to use authentic satin for the blue numerals and shoulder stripes — a fabric that doesn’t stretch the way modern uniform materials do. To prevent excessive tearing, the satin stripes are individually sewn onto pieces of gold polyester.
“These uniforms are a celebration and reminder of the moments and people that built the Rams into what and who we are today,” said Rams chief marketing officer Kat Frederick. “Every detail was intentionally designed to honor the grit and greatness of our history while delivering a modern look for today’s players and fans.”
The Fearsome White uniform features a helmet with a white horn and white facemask — a departure from the standard blue facemask — along with small numerals on the jersey shoulders and a continuous blue stripe, both faithful to the 1960s design. The blue chest numerals on the new jerseys are outlined in black.
Although the Rams launched a full rebranding in 2020 to coincide with their new stadium’s opening, they had never completed their full NFL allotment of five uniform alternatives — known in league circles as a “closet” — until now.
Earlier this year, the team also updated its primary uniforms from that 2020 rebrand, most notably removing the color gradient from the jersey numerals and replacing the near-white “Bone” color with a traditional white. The team’s Ram head logo and monogram logo were also simplified.
Befort noted that the team’s in-stadium presentation at SoFi will shift to match whichever uniform is being worn on a given game day, including updated field paint and stenciling. Additional changes to the game-day experience are expected to be announced in September.
