Media icon Oprah Winfrey has signed a major partnership agreement with Amazon that will bring her podcast exclusively to the tech giant’s platforms.
The multi-year contract between Winfrey’s Harpo Entertainment and Amazon-owned Wondery grants the streaming service exclusive distribution and advertising control over “The Oprah Podcast,” both companies revealed on Monday. Beginning this summer, the show will double its frequency to twice-weekly episodes, with Wondery handling distribution of both audio and video content throughout Amazon’s ecosystem.
The partnership extends beyond just the podcast, as Amazon has secured access to the complete archive of “The Oprah Winfrey Show,” the legendary daytime program that aired for 25 years from 1986 through 2011. The deal also includes Winfrey’s popular book club and “Favorite Things” content franchises.
Company officials did not reveal the financial details of the arrangement.
This acquisition adds Winfrey to Amazon’s growing roster of high-profile podcast personalities. Last year, Wondery signed a similar exclusive agreement for “New Heights,” the popular show hosted by NFL stars Travis Kelce of the Kansas City Chiefs and his brother Jason Kelce, formerly of the Philadelphia Eagles.
Winfrey debuted “The Oprah Podcast” just last month in December 2024. In Monday’s announcement, she expressed her enthusiasm for the expanded platform, stating the podcast “allows me to continue the work I feel called to do – opening the door for conversations that matter.” She described the broader distribution opportunity as one “I embrace.”
Starting in July, Wondery will make “The Oprah Podcast” available across Amazon’s various services, including Prime Video, Amazon Music, Fire TV Channels, and Audible. Despite the exclusive Amazon deal, the podcast will remain accessible on YouTube and other major streaming platforms.
