Stock prices for the German athletic footwear company Adidas increased by 1.2% on Monday following a historic achievement at the London Marathon. Kenyan runner Sabastian Sawe made sports history by becoming the first male athlete to complete an official marathon race in less than two hours while wearing Adidas running shoes.
The remarkable athletic accomplishment appears to have positively impacted investor confidence in the sportswear brand, with shares experiencing an uptick in Monday trading.
