SAN FRANCISCO — Basketball superstar Stephen Curry has signed a major new footwear and clothing contract with Chinese athletic brand Li-Ning.
The Golden State Warriors player’s Curry Brand revealed Monday the extended partnership designed to expand Curry’s international presence across basketball, golf and lifestyle markets. The collaboration between Curry and Li-Ning will focus on brand development and product creation, along with sports culture programs driven by what they described as “a shared commitment to inspiring the next generation of athletes around the world.”
Curry described the agreement as “the partnership of a lifetime.” During what many viewed as his sneaker free-agency period earlier this year, he tested Li-Ning footwear previously worn by both Dwyane Wade and teammate Jimmy Butler.
The 38-year-old basketball star ended his relationship with Under Armour last November following more than ten years together, then spent the remainder of the season rotating through different sneaker brands nearly every game — selecting pairs from a large container stationed beside his locker at Chase Center.
