LAS VEGAS (AP) — Singer Bruno Mars received the ultimate Las Vegas honor Friday when the city crowned him the “new king of Las Vegas” during a spectacular celebration on the famous Strip.
Mars cruised down the boulevard in a pink low-rider convertible flanked by two showgirls as city officials presented him with his own street naming and declared the day in his honor. The festivities coincided with the launch of his global Romantic Tour at Allegiant Stadium.
“It’s such a privilege, and I want to thank you guys from the bottom of my heart for giving me this today,” Mars told the enthusiastic crowd gathered along the Strip.
The street designation places Mars among entertainment legends who share this rare Las Vegas distinction — Elvis Presley and Rat Pack icons Frank Sinatra, Dean Martin, and Sammy Davis Jr.
MGM Resorts International CEO and president Bill Hornbuckle praised Mars for demonstrating the “legacy and legs” needed for long-term success in the entertainment capital.
Mars has maintained a strong Vegas presence for over 15 years, completing more than 140 performances during his residency spanning 2016 to 2025. He also expanded his Vegas footprint two years ago by launching The Pinky Ring, a cocktail lounge and nightclub at the Bellagio.
“I love this city so much,” Mars expressed to the crowd.
During the ceremony, the performer announced a $1 million donation to Las Vegas Children’s Hospital, with MGM Grand pledging to match the contribution. The festivities concluded with Mars and his band “The Hooligans” delivering a preview performance ahead of that evening’s stadium show.
“My dream was to always have a block party and get everybody dancing,” Mars shared with attendees.
Despite sweltering temperatures, hundreds of fans waited for hours to witness the historic moment. Local resident Deedee Jenkins expressed excitement about Mars joining the ranks of Vegas royalty.
“But they’re old school. This is new blood, and I’m ready for it with my old self,” Jenkins commented.
