Audi, the premium vehicle brand owned by German automaker Volkswagen, announced Friday that its worldwide deliveries dropped 7% during the first six months of this year compared to the same stretch in 2024.
The brand pointed to two major factors behind the decline: fierce market competition in China and the burden of U.S. tariffs, both of which weighed heavily on consumer demand.
In China, deliveries tumbled by nearly one-fifth during the January through June period. North American deliveries also suffered a significant blow, falling roughly 17% over the same timeframe.
The automaker addressed the situation in a formal statement, saying, “The market environment in China remains challenging and highly competitive.” The company cited pricing pressure, climbing fuel costs, and shifts in government subsidy policies as contributing factors to the difficult conditions.
