The maker of iPhones secured the top position in worldwide smartphone deliveries during the opening quarter of this year, according to new research from Counterpoint Research released Friday.
Apple managed to increase its shipments by 5% compared to the same three-month period in 2023, despite significant headwinds affecting the broader mobile device industry.
The technology giant’s success came as the entire smartphone market continued to face difficulties from limited availability of memory components and decreased consumer confidence, the research firm noted.
The quarterly performance demonstrates Apple’s ability to maintain momentum in a challenging environment where many competitors have struggled with supply chain issues and reduced demand from buyers.
