Golden State Warriors basketball star Stephen Curry revealed Tuesday through social media that his Curry Brand has entered into a new partnership with Li Ning, a major Chinese athletic apparel company.
Li Ning, established by an Olympic gold medal-winning gymnast of the same name, operates as one of China’s largest sportswear retailers with over 7,600 retail locations across Asia.
“It’s amazing to see how he’s grown his namesake company as an athlete founder, knowing I have those same hopes and aspirations for Curry Brand,” Curry said.
While Curry characterized the agreement as a “long-term” collaboration, he did not reveal financial details or the specific value of the contract.
The partnership will involve establishing Curry Brand retail outlets in both China and the United States, according to Curry’s announcement.
Li Ning has previously pursued becoming a major force in global basketball, having secured sponsorship agreements with NBA players Dwayne Wade and Jimmy Butler in the past.
The Chinese company did not immediately provide a response when asked for comment regarding the new partnership.
