Ride-sharing giant Uber has strengthened its technology partnership with Amazon by incorporating the company’s specialized computer processors to enhance artificial intelligence capabilities, Amazon announced Tuesday.
The expanded collaboration allows Uber to leverage Amazon Web Services’ Graviton processors for improved ride and delivery operations, while also utilizing Trainium chips to develop AI systems that power the company’s mobile applications.
The ride-hailing service is focused on refining its digital platform, improving the speed of connecting drivers with passengers, and creating more personalized customer experiences as it works to attract users and maintain its competitive position in the market.
For Amazon, this partnership represents part of a broader strategy to promote its specialized processors and draw in corporate clients looking to take advantage of the surging demand for AI development and processing capabilities.
