A major French entertainment company announced Thursday its strategy to transform television content into live experiences and events, positioning this expansion as a key revenue driver for 2026 and beyond.
Banijay, which is preparing to combine operations with All3Media, sees significant untapped potential in extending its popular shows beyond traditional broadcasting. The company’s chief executive François Riahi highlighted plans to bring the hit series ‘Black Mirror’ to audiences through immersive live experiences starting in 2026.
“We have a gold mine that we’re not fully exploiting,” Riahi explained during a media conference call. He referenced the intense competition between Paramount and Netflix for Warner’s content library as proof of today’s value of intellectual property.
“That gives you an idea of how fundamental IP is today,” he stated.
The entertainment giant’s financial performance showed modest gains in its core television production business, with consolidated revenue climbing 0.4% to 3.29 billion euros ($3.81 billion) in 2025 when currency fluctuations are excluded. Meanwhile, the company’s online gambling operations demonstrated stronger growth, increasing 10.2% to reach 1.59 billion euros.
The gaming sector, which includes the Betclic betting platform, represented roughly one-third of total company revenue in 2025 but generated nearly half of all profits. This division’s combined earnings before interest, taxes, depreciation, and amortization jumped 8.6% to 961 million euros.
Looking ahead, Riahi expects the betting division to capitalize on major sporting events in 2026, particularly the soccer World Cup. The company’s strategy for both Betclic and recently purchased Tipico will center on attracting new customers.
The company plans to release detailed medium-term financial projections during a strategic presentation scheduled for March 26, which will incorporate the effects of recent acquisitions.
