Walmart announced Wednesday that it’s giving its Great Value store brand a complete makeover as budget-minded customers increasingly choose store-brand alternatives over name brands.
The retail giant revealed that its Great Value line, which first debuted in 1993, will undergo its first major redesign in more than ten years. The transformation will affect nearly 10,000 food and household products across the company’s shelves.
The company plans to implement the changes gradually over a two-year period, starting with salty snack products before moving through other product categories one by one.
According to Walmart, the updated packaging will feature enhanced nutritional details and health benefit information on all Great Value food products.
Scott Morris, who serves as senior vice president of private brands at Walmart U.S., emphasized that the makeover won’t affect the actual products or their prices.
This brand refresh follows Walmart’s earlier commitment to eliminate artificial dyes from its private label food products, including Great Value items, by January 2027. The move reflects changing customer preferences influenced by the popularity of GLP-1 weight-loss medications.
The announcement comes after Walmart reported strong quarterly sales results in February, boosted by continued growth in its digital shopping platform.
