United Airlines: Higher Ticket Prices Aren’t Scaring Away Travelers

United Airlines announced Thursday that climbing ticket prices have done little to push travelers away, giving the carrier confidence that stronger fares can help cover what amounts to nearly $6 billion in extra fuel costs expected this year.

Chief Executive Scott Kirby addressed the issue of yield — the average amount of revenue an airline collects per mile each passenger flies — saying it should continue trending toward what he described as reasonable pre-pandemic levels. Kirby said that over time, this would allow airlines to generate enough revenue to justify the significant investment needed to operate their businesses.