The Ultimate Fighting Championship and Paramount Skydance revealed Thursday they have reached a six-year streaming agreement that will make Paramount+ the exclusive home for UFC’s numbered event main cards in Canada beginning next year.
This partnership represents another significant move in Paramount’s strategy to establish itself as a major destination for live sports streaming, as entertainment companies increasingly rely on live programming to attract viewers and grow their subscriber base in an increasingly competitive streaming landscape.
The new Canadian deal expands upon the massive $7.7 billion agreement reached in August of last year, which gave Paramount exclusive broadcasting rights in the United States to carry all 13 numbered UFC events and 30 “Fight Nights” annually.
The UFC represented one of the first major investments made by David Ellison after assuming the role of Paramount CEO when the company merged with his production studio Skydance.
Through this expanded agreement, all 13 UFC numbered events featuring championship fights and the sport’s top athletes will be available for live streaming on Paramount+ annually. This arrangement marks the end of UFC’s longtime pay-per-view system in Canada.
According to company data, since UFC programming launched on Paramount’s platforms across the United States and Latin America, more than 10 million households have consumed over 100 million hours of UFC content on Paramount+.
The UFC, which operates under TKO Group Holdings, is a mixed martial arts promotion that stages more than 40 live events each year. The company plans to announce which specific events will kick off the Canadian service later in 2026.
This Canadian expansion occurs as the media company moves forward with completing its $110 billion purchase of Warner Bros Discovery, which brings additional live sports programming including TNT Sports’ Major League Baseball and NASCAR broadcasting agreements.
