INDIANAPOLIS — Racing officials announced Friday that NTT will continue serving as the title sponsor for the IndyCar series through a newly signed multiyear contract extension.
The deal was revealed on Friday ahead of the final practice session before Sunday’s sold-out Indianapolis 500 race. Officials did not release financial terms of the agreement. The Japanese telecommunications firm has held the title sponsorship position since 2019.
Under the expanded partnership, NTT and NTT Data Group will also provide artificial intelligence and data services to both IndyCar and its parent organization, Penske Entertainment.
“Leading into another iconic edition of ‘The Greatest Spectacle in Racing,’ we are thrilled to continue our world-class partnership with NTT,” said Roger Penske, chairman of Penske Entertainment. “Their significant expertise as a global leader in AI, digital business and technology services is integral to how we build engagement across IndyCar’s fanbase and provide a top-notch customer experience at the Racing Capital of the World.”
The telecommunications company has broadened its involvement beyond traditional race data analysis and fan interaction to deliver sophisticated artificial intelligence and data solutions for Penske’s organization, the racing series, and the Indianapolis Motor Speedway.
