A Maine Democratic Senate candidate turned a pulled advertisement into a campaign opportunity over Memorial Day weekend, using the controversy to advance his message against private equity influence.
Graham Platner, seeking to challenge longtime Republican Sen. Susan Collins, launched a commercial during Red Sox game coverage that criticized the team’s ownership for damaging the beloved franchise. The network removed the advertisement partway through the broadcast, giving Platner additional ammunition for his populist campaign themes.
“We ran an ad during last night’s Red Sox game exposing how private equity is making everything in our lives worse, and it got pulled midway through the game by a station owned by Red Sox ownership,” Platner stated on Saturday. “And of course, the Red Sox blew a 4-0 lead to lose the game.”
New England Sports Network, which removed the advertisement, is primarily owned by Fenway Sports Group – the same conglomerate that controls the Red Sox and Liverpool soccer club.
“NESN removes advertisements when credible concerns arise regarding the use of intellectual property,” the network explained in a statement. “The advertisement in question was removed because the creative included unauthorized use of third-party intellectual property and did not comply with NESN’s advertising standards.”
Network officials declined to specify which elements of the commercial violated their policies. The Red Sox organization also remained silent when asked for comment.
Collins’ campaign dismissed Platner’s Red Sox criticism as a distraction from “questions about his judgment and character.” The candidate has faced scrutiny over a tattoo linked to Nazi symbolism that he later covered up, plus controversial social media posts about women, police, veterans and rural residents. Platner has apologized for these issues and claimed ignorance about the tattoo’s significance when he got it following a drinking session.
The 15-second commercial featured the oyster farmer pledging to “reverse the private equity curse” if elected, while lamenting the absence of Mookie Betts – referencing fan anger over FSG’s 2020 trade of the homegrown star to the Los Angeles Dodgers. The phrase echoes “reverse the curse,” a popular fan rallying cry from the 1990s and 2000s referencing the team’s championship drought before 2004.
The advertisement also targeted private equity for “buying up our homes, our sports and our lives” while citing a March 2021 Axios report about RedBird Capital Partners acquiring an 11% stake in FSG.
During that period, FSG also brought on Los Angeles Lakers star LeBron James as an investor, with James expressing interest in eventual NBA team ownership.
FSG subsequently acquired the NHL’s Pittsburgh Penguins in late 2021, winners of five Stanley Cup championships. The group agreed to sell the Penguins to Chicago-based Hoffmann Family of Cos. for approximately $1.7 billion in 2025, with the sale receiving approval this year.
John Henry, FSG’s founder and principal owner, donated hundreds of thousands of dollars primarily to Democratic candidates during the late 1990s and early 2000s. Campaign records show no political contributions from him after 2004.
The Red Sox currently occupy last place in their division with a 22-30 record, sliding into mediocrity since the RedBird Capital partnership began. Frustrated fans have chanted “sell the team” during some home games this season in Boston.
Before the RedBird Capital arrangement, the franchise enjoyed considerable success, capturing World Series titles in 2004, 2007, 2013 and 2018. Since then, the team has struggled, reaching the American League Championship Series just once.
