Italian competition watchdogs announced Friday they have opened dual investigations targeting LVMH-controlled companies operating in Italy over allegations of inappropriate business practices involving the early promotion of adult beauty products to young people.
The Italian competition authority AGCM confirmed that investigators, working alongside Italy’s financial police force, conducted searches Thursday at the offices of Sephora Italia, LVMH Profumi e Cosmetici, and LVMH Italia as part of the ongoing inquiry.
The regulatory action centers on accusations that the luxury goods giant and its popular cosmetics chain engaged in questionable commercial tactics related to encouraging minors to use beauty products designed for adults.
