Ireland’s Data Protection Commission announced Tuesday it has begun a formal investigation into Shein Ireland over the company’s handling of customer information from European Union residents being sent to China.
The regulatory agency will review whether Shein Ireland has properly followed requirements under European Union privacy laws, specifically the General Data Protection Regulation, when moving personal data across international borders, according to an official statement.
The investigation will focus on determining how well the online retail company has met its legal responsibilities regarding these international data transfers under EU privacy standards.
