A Manhattan federal court issued a temporary order on Monday stopping T-Mobile from continuing an advertising campaign that claimed customers could save more than $1,000 per year by switching from other wireless carriers.
The decision by U.S. District Judge Lewis Kaplan came after Verizon Wireless filed a lawsuit challenging the rival company’s marketing claims. Judge Kaplan determined that Verizon had a strong case showing T-Mobile’s “Save Over $1,000” advertisements were misleading and caused damage that couldn’t be easily repaired.
The preliminary injunction prevents T-Mobile from continuing to run the contested ads while the legal dispute moves forward through the courts.
