Religious organizations are coordinating a large-scale evangelism initiative targeting the upcoming World Cup soccer tournament. Faith-based groups from various ministries plan to position themselves at World Cup locations across the United States, Mexico, and Canada to share their Christian message with the massive crowds of soccer enthusiasts expected to attend.
The international soccer tournament is scheduled to begin on June 11th and conclude with the championship match on July 19th. Religious groups in other nations are similarly organizing local outreach campaigns to coincide with the global sporting event.
The coordinated effort represents a strategic approach by Christian organizations to reach millions of soccer fans who will gather for the quadrennial tournament across North America.
