Danish jewelry company Pandora announced Tuesday it has launched a new distribution facility in Ontario, Canada as part of a strategy to minimize exposure to costly US import duties.
The new warehouse facility in Mississauga will allow the company to fulfill online orders for Canadian customers directly, eliminating the previous practice of routing these shipments through American distribution centers that required passage through US customs checkpoints.
The jewelry brand, famous for its customizable charm bracelets, manufactures all of its products at two production facilities located in Thailand and has faced financial pressure from increased import tariffs implemented during Donald Trump’s presidency.
Company officials have projected that US tariff policies will reduce Pandora’s operating profit margin by 1.5 percentage points by 2026.
According to a company statement, Canada represents one of Pandora’s most rapidly expanding markets, and the new distribution center – managed by logistics company GXO Logistics – will accelerate delivery times for Canadian customers.
