Computer accessories manufacturer Logitech International announced plans to significantly increase its investment in research and development along with marketing efforts this year, according to CEO Hanneke Faber speaking from Zurich on May 8th.
The announcement comes even as global economic uncertainty looms due to ongoing Middle East conflicts that could potentially trigger a worldwide economic downturn.
The Swiss-American company, known for computer peripherals, is targeting three key areas for continued expansion: gaming products, business clientele, and devices powered by artificial intelligence technology. This strategic push follows a period last year when the company reduced expenditures to navigate the financial impact of tariffs implemented during the Trump administration.
Speaking with Reuters, Faber expressed confidence in the investment strategy. “We can and we should invest,” she stated. “The world is changing so fast with AI, which offers so many opportunities.”
