The popular Chinese e-commerce company Shein is facing scrutiny from Irish authorities over how it handles European customer information, prompting the retailer to defend its data protection practices on Tuesday.
Ireland’s data protection regulator has launched an investigation into how Shein transfers personal information belonging to European users to China, raising questions about the company’s compliance with regional privacy laws.
In response to the regulatory probe, Shein stated that it takes its data protection obligations “extremely seriously” and remains committed to following all relevant legal requirements.
The investigation highlights ongoing concerns about how international companies, particularly those based in China, manage sensitive customer data from European consumers who shop on their platforms.
