The company that produces Jack Daniel’s whiskey announced Monday it has selected Jim Peters, a veteran executive from Whirlpool, to serve as its new chief financial officer beginning March 31.
Peters will take over from Leanne Cunningham, who plans to retire May 1, according to Brown-Forman’s announcement. Cunningham held the CFO position for almost five years and worked at the company for more than 30 years.
During Cunningham’s time as finance chief, Brown-Forman’s stock price dropped 68% as the company struggled with declining alcohol sales across multiple markets, including the United States, while broader economic instability created additional headwinds for the spirits industry.
Although the whiskey producer reported better-than-expected quarterly earnings in early March, company officials warned that fiscal 2026 will likely bring continued difficulties due to economic uncertainty and cautious consumer spending.
Peters brings a decade of experience from Whirlpool, where he will step down March 30, according to the appliance manufacturer’s separate announcement. He had already transitioned out of his CFO role at Whirlpool at the end of December.
