The online shopping behemoth Amazon.com announced Wednesday that it has rolled out its subscription Prime membership program in South Africa, providing customers with quicker shipping and entertainment offerings for 59 South African rand per month ($3.61) or 399 rand annually.
Key highlights of the launch include:
• The Prime membership program now operates in 27 countries total, and Amazon’s major shopping event Prime Day is set to run from June 23-29 in South Africa.
• The South African market has experienced significant growth in internet-based shopping in recent years, with domestic companies like Shoprite introducing rapid delivery options.
• Amazon entered the South African marketplace just two years ago.
• The retail giant announced that customers in South Africa can access a complimentary 30-day trial period for Prime membership.
The current exchange rate stands at $1 equals 16.3249 rand.
