Watches of Switzerland Reports Strong US Sales, UK Market Showing Signs of Life

Luxury watch seller Watches of Switzerland announced Tuesday that healthy spending from high-income American consumers has continued into its current financial year, while the company also sees hopeful signs of a rebound in the United Kingdom.

The company, which carries high-end brands including Rolex, TAG Heuer, and Audemars Piguet, posted an adjusted operating profit of £155 million — roughly $207 million — for the fiscal year that ended May 3, 2026. That figure came in ahead of analyst expectations, which had been pegged at around £148.4 million. The strong results have been fueled in part by affluent shoppers in the United States, where a booming stock market has encouraged spending on luxury goods.

A report published Monday indicated that Watches of Switzerland had engaged in discussions with potential buyers, as the company believes its current stock market valuation does not accurately reflect its financial performance.