USDA Launches Campaign for New Voluntary ‘Product of USA’ Food Labels

The U.S. Department of Agriculture has kicked off a nationwide campaign to educate food producers about new voluntary labeling guidelines that became effective at the start of this year.

On Tuesday, federal agriculture officials announced their effort to spread awareness about the ‘Product of USA’ labeling standard, which officially began January 1, 2026. The initiative targets meat, poultry, and egg producers while also working to help consumers better comprehend what this designation actually represents.

The labeling system operates on a voluntary basis, giving producers the choice of whether to participate in the program. The USDA’s campaign focuses on both educating industry professionals about the requirements and helping shoppers understand the meaning behind the label when they see it in stores.