Paramount Skydance announced Thursday that “UFC Freedom 250,” a mixed martial arts event staged at the White House, brought in an average audience of 7 million viewers across the United States.
The company described the live event as the biggest in Paramount+ streaming history. When combined with Latin American viewership, the total audience reached 17 million — a figure that includes people who tuned in for at least a portion of the fights.
Paramount noted that the U.S. audience numbers were sourced from Nielsen data, while viewership from Latin America was measured using Adobe Analytics.
The event took place June 14 on the South Lawn of the White House. It was organized to mark President Donald Trump’s 80th birthday and to help launch celebrations surrounding the country’s 250th anniversary.
One of the night’s biggest moments came when Justin Gaethje pulled off an upset victory over Ilia Topuria, capturing the undisputed lightweight championship. The event also set a UFC milestone, becoming the first in the organization’s history where every single bout ended by knockout or technical knockout.
Paramount said viewership figures from outside the U.S. and Latin America will be released next week. The event streamed exclusively on Paramount+ in both the U.S. and Latin American markets.
