TORONTO, May 12 – Toronto health officials are rolling out a unique public health campaign as the city prepares to host World Cup matches, providing specially designed condoms with soccer-themed messaging to promote safe sex practices.
The initiative comes as Toronto anticipates welcoming more than 300,000 visitors during the June 11-July 19 tournament. Toronto Public Health has created limited edition condoms with six different designs that aim to “celebrate the energy of the games while promoting sexual health.”
Among the creative designs are slogans including “Block those shots!” and “What a finish!” Another design called “Peaches & Cream” displays images of a peach and eggplant positioned in front of a soccer goal.
These specially branded condoms, along with additional safe sex materials, will be available at four sexual health clinics operated by Toronto Public Health. The distribution is part of the agency’s CondomTO program, which works to encourage safer sexual practices, reduce associated stigma, and help residents access sexual health resources.
According to the health unit’s website, “Studies show that using a condom every time you have oral, anal or vaginal sex decreases the risk of sexually transmitted and bloodborne infections (STBBIs), HIV and/or unplanned pregnancy.”
The upcoming World Cup will be jointly hosted by Canada, the United States, and Mexico.
