Electric vehicle giant Tesla has slashed the cost of its top-tier Cybertruck variant by $15,000, according to updated pricing displayed on the company’s official website Thursday.
The Cyberbeast model, which represents Tesla’s premium pickup truck offering, now carries a price tag of $99,990 — down from its previous $114,990 sticker price. The significant markdown appears to coincide with Tesla’s decision to eliminate its “Luxe Package” option for the vehicle.
That premium package, which Tesla had introduced to its product lineup last August alongside a price increase, featured Supervised Full Self-Driving capabilities and complimentary access to the company’s Supercharger network. The automaker appears to be phasing out this bundled option entirely.
Other variants in the Cybertruck lineup remain at their current pricing levels without any adjustments.
This pricing move follows Tesla’s recent introduction of a new all-wheel drive configuration for its popular Model Y SUV earlier this month. That variant is positioned at $41,990, placing it above the more affordable rear-wheel drive “Standard” option.
Industry analysts suggest these pricing adjustments align with Tesla’s broader 2026 business approach, which focuses on making vehicles more accessible to budget-minded consumers by reducing entry-level prices rather than waiting to launch an entirely new affordable model.
