PAMPLONA, Spain — Every year, the northern Spanish city of Pamplona transforms into one of the world’s most electrifying party destinations as the San Fermín festival takes over the streets. The celebration, which centers around a daily running of the bulls, attracts hundreds of thousands of visitors from around the globe and stands as one of Spain’s most recognized cultural events.
Beyond the famous bull runs, the festival is packed with parades, live music, religious observances, and street festivities that continue around the clock throughout the event’s duration.
The celebration gained international recognition largely thanks to American author Ernest Hemingway, who depicted the festival in his 1926 novel “The Sun Also Rises.” That landmark work is celebrating its 100th anniversary this year, adding an extra layer of significance to this year’s festivities.
