DURHAM, N.C. — Amazon’s streaming platform Prime Video has entered the college sports arena through a groundbreaking partnership with Duke University’s renowned men’s basketball program.
The tech giant and the university revealed on Thursday that they’ve finalized a multi-year deal for Prime Video to stream three neutral-site non-conference games each season featuring the Blue Devils. This represents Prime Video’s inaugural venture into college athletics, adding to their existing portfolio that includes professional football and basketball coverage.
The upcoming season’s lineup features three high-profile contests: Duke will take on UConn in Las Vegas on Nov. 25, recreating their dramatic NCAA Elite Eight encounter where the Huskies overcame a 19-point deficit to win on a buzzer-beater. The Blue Devils will then clash with defending national champion Michigan at New York’s Madison Square Garden on Dec. 21, followed by a showdown with Gonzaga in Detroit on Feb. 20.
“Duke basketball games transcend the schedule,” said Charlie Neiman, Prime Video’s head of sports partnerships, “and the creation of this all-new offering gives fans more of what we all want, marquee matchups featuring the most successful programs in the nation.”
According to Duke’s announcement, the Blue Devils have committed to participating in additional ESPN-operated events during the 2027-28 and 2028-29 seasons “in exchange for the flexibility” to accommodate these Prime Video broadcasts. These arrangements complement ESPN’s existing relationship with Duke’s conference, the Atlantic Coast Conference.
Duke athletic director Nina King stated that the agreement “expands the global reach” for the program that has captured five NCAA championships.
