Netflix’s inaugural mixed martial arts event featuring Ronda Rousey versus Gina Carano reached almost 17 million viewers worldwide at its peak, with the three-bout main card drawing an average of 12.4 million viewers, the streaming platform and Most Valuable Promotions revealed Tuesday.
Within the United States, the Rousey-Carano matchup reached a maximum of 11.6 million viewers, while the overall card maintained an average of 9.3 million American viewers.
The 39-year-old Rousey, who previously held the inaugural UFC bantamweight title, made her comeback against 44-year-old Carano and secured victory using her trademark armbar submission just 17 seconds into the featherweight contest. The fight took place Saturday night in Inglewood, California, marking Most Valuable Promotions’ inaugural mixed martial arts event.
Nakisa Bidarian and Jake Paul, who co-founded Most Valuable Productions, issued a statement that read partially, “We’re incredibly proud of what was accomplished alongside our partners at Netflix and grateful to the athletes who helped make MVP MMA’s debut such a success. We’ve received an overwhelming amount of interest from investors, strategic partners, and fighters who want to be involved with MVP and the future of MVP MMA.”
The statement continued, “We are currently reviewing all strategic options to do something very meaningful within MMA on a go-forward basis with a distribution partner like Netflix that shares our vision to create lasting impact.”
Looking ahead, Netflix has secured rights to stream the T-Mobile Home Run Derby in July 2026, an expanded collection of 2026 NFL games, and worldwide streaming rights for the 2027 FIFA Women’s World Cup.
