The streaming service Netflix announced Thursday its purchase of InterPositive, an artificial intelligence technology company for filmmaking established by Oscar-winning actor and director Ben Affleck.
The companies did not reveal how much Netflix paid for the acquisition.
Entertainment companies are increasingly embracing artificial intelligence for creating content and developing stories, marking a significant shift from Hollywood’s previous worries about AI threatening creative positions and copyright protections.
Disney made headlines recently when it revealed plans to let OpenAI incorporate characters from Star Wars, Pixar and Marvel properties into the company’s Sora AI video creation platform.
Netflix Chief Content Officer Bela Bajaria emphasized the company’s philosophy on AI integration: “We believe new tools should expand creative freedom, not constrain it or replace the work of writers, directors, actors, and crews.”
This marks Netflix’s first major acquisition since withdrawing from the competitive bidding process for Warner Bros Discovery’s studio and streaming properties, which ultimately went to Paramount Skydance.
The “Argo” director and star established InterPositive in 2022, developing artificial intelligence systems that can comprehend visual storytelling principles and maintain editorial continuity while adhering to filmmaking standards despite production obstacles like missing footage or poor lighting conditions.
Affleck explained his company’s approach to responsible AI development: “We also built in restraints to protect creative intent, so the tools are designed for responsible exploration while keeping creative decisions in the hands of artists.”
As part of the deal, Affleck will take on a senior advisory role at Netflix.
