Major commercial vehicle manufacturer Daimler Truck announced Friday that its global vehicle sales dropped 9% during the first quarter, primarily due to struggling demand in North American markets.
The German-based company, recognized as among the world’s leading truck manufacturers, delivered 68,849 commercial vehicles between January and March 2026, compared to 75,758 units during the same period last year.
The company’s North American truck division experienced particularly steep losses, with sales falling 25% to 29,432 vehicles.
Company Chief Financial Officer Eva Scherer had previously cautioned in March that financial impacts from United States trade tariffs would be substantially greater in 2026, after President Donald Trump implemented 25% import duties beginning in November of the previous year.
