The German luxury automaker Porsche AG experienced a significant downturn in vehicle sales during the opening quarter of 2026, with particularly steep drops in two of its most important markets – China and the United States.
The Stuttgart-based manufacturer announced Friday that worldwide vehicle deliveries dropped 15% to 60,991 units during the January through March period.
China, which previously served as a crucial growth driver for the luxury brand, saw deliveries plummet 21% as the company faced intense pressure from domestic manufacturers offering competitive pricing and advanced technology features.
Meanwhile, North American sales declined 10%, influenced in part by the elimination of federal tax credits for electric vehicle purchases, the company explained in its quarterly report.
Germany stood as the sole bright spot for Porsche, with the domestic market posting a 4% increase in deliveries. However, sales across other European markets crashed 18% during the same timeframe.
Last year, the automaker made a strategic shift back toward traditional gasoline-powered vehicles while postponing several electric model launches due to weakening consumer demand. This pivot resulted in a substantial 1.8 billion euro ($2.1 billion) hit to company profits.
Under the leadership of new Chief Executive Michael Leiters, Porsche has committed to implementing aggressive cost reduction measures and introducing fresh vehicle models as part of a comprehensive recovery strategy.
Sales board member Matthias Becker noted that the quarterly results were “overall in line with our expectations,” acknowledging that the figures reflected both the discontinuation of the gas-powered 718 model series and comparisons to a particularly strong performance period for the electric Macan in the previous year.
