The Los Angeles Dodgers have made history by reportedly securing their inaugural field naming rights partnership since their ballpark debuted more than six decades ago.
According to The Athletic’s Sunday report, the baseball franchise has struck an agreement with Japanese clothing company Uniqlo to serve as the field’s official presenting sponsor.
While the Dodgers haven’t officially verified the partnership, the arrangement is expected to result in the venue being called Uniqlo Field at Dodger Stadium. Team officials are anticipated to make a formal announcement before their March 26 home opener against Arizona.
The organization has been actively seeking a field sponsorship arrangement since 2022.
Based on the report’s details, the Uniqlo partnership will encompass comprehensive branding throughout the 64-year-old Chavez Ravine facility, including all official references and signage. The deal also features a new centerfield sign installation and provides Uniqlo with exclusive marketing and promotional privileges.
