BRUSSELS, June 9 – Apple chose to withhold its enhanced Siri artificial intelligence technology from European Union markets after being unable to satisfy regulatory compliance requirements, according to an EU Commission representative who spoke to media on Tuesday.
Commission spokesperson Thomas Regnier emphasized during a Brussels press briefing that the tech giant made the withdrawal decision independently. “The decision not to roll out Siri AI in the EU is Apple’s and Apple’s only,” Regnier told reporters.
According to Regnier, the company could not create connectivity solutions that satisfied the EU’s fundamental privacy and security requirements. “Apple was simply unable to develop interoperability solutions that meet essential EU privacy and security standards,” he explained.
Rather than working to achieve regulatory compliance, Apple sought special treatment from European authorities, Regnier noted. “Instead of trying to find a suitable compliance solution, Apple simply made a request to the European Commission to be exempted from their interoperability obligations. That’s not an option.”
