Cleveland Browns quarterback Shedeur Sanders has broken NFL history by collecting $17.7 million in group licensing revenue, based on the NFL Players Association’s annual financial report.
The rookie signal-caller demolished the prior single-season benchmark, previously set by Tom Brady during the 2021-22 season at $9.5 million.
Group licensing covers agreements involving six or more players, Front Office Sports reports. These deals typically encompass merchandise like jerseys and trading cards.
The massive $17.7 million total excludes Sanders’ individual sponsorship agreements with companies like Beats by Dre and Gatorade.
During his debut NFL season, the first-year quarterback appeared in eight contests with seven starts for Cleveland, completing passes for 1,400 yards along with seven touchdowns and 10 interceptions. He added 169 rushing yards and one rushing score.
Rookie Travis Hunter of the Jacksonville Jaguars ranked second in group licensing earnings at $12.8 million, having been Sanders’ college teammate at both Jackson State and Colorado. Kansas City Chiefs quarterback Patrick Mahomes collected $8 million in similar revenue.
