AI Bots Are Texting Voters Like They’re the Candidate — Are You Getting Them?

If you have been receiving text messages from political campaigns lately, there is a chance the conversation on the other end is not coming from a human at all.

Ahead of the midterm elections, political campaigns are increasingly using artificial intelligence bots to reach out to voters through personalized text messages. These bots are trained to mimic the voice and style of actual candidates, making the exchanges feel like a genuine one-on-one conversation.

AI-generated texting has emerged as one of the latest strategies campaigns are deploying to engage with voters on a more personal level — without requiring a human staffer to be behind every message.

The technology allows campaigns to carry on what appear to be individualized conversations at a scale that would be impossible for human volunteers or staff to manage alone.