Viral Videos Spark Hacky Sack Craze, Leading to Product Shortages

Retailers across the country are experiencing unexpected supply shortages of hacky sacks as the classic 1990s toy experiences a dramatic resurgence in demand. The sudden spike in popularity has been attributed to recent viral social media content that has reintroduced the game to a new generation.

Multiple vendors are struggling to keep up with the unprecedented demand for the small bean-filled bags that were a staple of ’90s culture. The shortage highlights how quickly social media trends can impact retail markets and consumer behavior.