The UFC has updated its viewership figures for this month’s Freedom 250 event, now estimating that approximately 34 million people around the world watched the fight card held at the White House.
That revised total is nearly twice the number that was initially announced on June 19 — five days after the event took place on the South Lawn on President Donald Trump’s 80th birthday.
The new figures account for international audiences from countries including Australia, China, India, South Korea, New Zealand, and the United Kingdom. With those numbers included, the UFC says the event ranks among the most-watched in the organization’s history.
The UFC also noted that not all countries have submitted their viewership data yet. Spain and France — both of which had fighters competing on the card — are not expected to report their numbers until mid-July, meaning the final total could climb even higher.
The event itself made history inside the Octagon. For the first time ever in UFC competition, every single fight on the card ended by knockout or technical knockout.
In the main event, Justin Gaethje defeated Ilia Topuria by corner stoppage after the fourth round, claiming the undisputed UFC lightweight championship.
Within the United States, 17 million viewers watched the event, setting a new record for a live event on Paramount+. Those domestic numbers were tracked by Nielsen for U.S. markets and Adobe Analytics for Latin America.
