Mobileye Global announced Tuesday that it will launch its own robotaxi service in the United States next year, a move that puts the self-driving technology provider in direct competition with some of the automakers and companies it currently supplies.
Stock in the Jerusalem, Israel-based company climbed more than 5% in premarket trading following the announcement.
The push reflects a broader trend in the autonomous vehicle industry, where growing investment in driverless technology is intensifying competition as companies seek greater control over how their products are deployed and how revenue is generated.
Mobileye’s plan calls for deploying roughly 100 vehicles in a major U.S. city starting in 2027. The company aims to expand that fleet to around 17,000 vehicles over the following five years.
Mobileye, which currently supplies advanced driver-assistance systems to automakers, said the new robotaxi venture will not affect its relationships with existing customers. The company described the direct-to-consumer service as a complement to its current business model, not a replacement.
The announcement comes after ride-hailing company Lyft said last year that it planned to roll out fully driverless robotaxis as early as 2026 in Dallas, using Mobileye’s technology to power those vehicles.
