Basketball fans tuned in by the millions for the NBA’s All-Star weekend, generating the highest television viewership numbers in nearly 25 years, league officials revealed Thursday.
A total of 46 million viewers across the United States watched the festivities on NBC and ESPN networks, representing the strongest ratings since 2011 and marking a threefold increase compared to the previous year’s event.
The weekend’s programming included a revamped format featuring Sunday’s USA versus World competition, structured as a mini-tournament with four 12-minute contests. Additional events throughout the weekend included Friday’s celebrity matchup and Rising Stars showcase, along with Saturday’s competitions for three-point shooting, Shooting Stars, and the slam dunk championship.
Minnesota Timberwolves player Anthony Edwards earned Most Valuable Player recognition during Sunday’s milestone 75th NBA All-Star Game, held at the Intuit Dome in Inglewood, California. Edwards guided the USA Stars squad to victory over USA Stripes with a decisive 47-21 final score.
