Meta Platforms announced Tuesday that it is launching Muse Image, the first image-generation model to come out of its Meta Superintelligence Labs division, as the company behind Facebook continues to broaden its artificial intelligence offerings across its family of apps.
According to the company, Muse Image works within its existing Meta AI chatbot and is capable of understanding complex written prompts, accepting photos as starting points, and allowing users to make changes to generated images by drawing sketches or adding annotations directly.
Here is a breakdown of what the rollout includes:
The company said Muse Image will fuel more than 30 new AI-powered effects for Instagram Stories and bring image generation capabilities to direct message conversations with Meta AI on WhatsApp, though that feature will initially only be available in certain countries.
Meta also stated that it intends to bring Muse Image to additional countries over time and eventually incorporate it into both Facebook and Messenger.
While the core features of Muse Image through Meta AI will be available at no cost, users who want access to more advanced creation tools will need to sign up for one of Meta’s subscription plans.
The announcement follows Meta’s April launch of Muse Spark, the first text-and-reasoning AI model produced by the Meta Superintelligence Labs team, which the company assembled last year in an effort to keep pace with competitors in the rapidly growing AI industry.
Advanced AI models like these are central to the current technology boom, enabling automated tasks including writing software code, producing content, and managing customer service interactions.
Meta also gave an early preview of an upcoming product called Muse Video, a model designed to generate video content.
