MILAN — Maserati pulled back the curtain Thursday on updated versions of its GranTurismo, GranCabrio, and Grecale models, setting the stage for a pivotal December capital markets day that is expected to chart a new direction for the financially troubled Stellantis luxury brand.
When Stellantis CEO Antonio Filosa laid out the company’s business plan last month, he expressed the automaker’s intention “to strengthen Maserati’s future as a pure luxury brand,” a strategy that includes adding two new large-sized vehicles to the lineup.
Looking further ahead, Maserati also confirmed plans for a brand-new generation of the Grecale SUV, set to arrive in 2027.
The current Maserati lineup includes the Grecale — offered in petrol, hybrid, and fully electric configurations — along with the GranTurismo coupe and its open-top counterpart the GranCabrio, both available in petrol and all-electric versions. The low-volume MCPura sports car and its limited-edition variants round out the portfolio.
Among the updates to the refreshed models are increased electric vehicle range capabilities and a more powerful 590 horsepower six-cylinder engine for both the GranTurismo and GranCabrio. That six-cylinder engine will also now be offered across all petrol variants of the Grecale.
Maserati vehicles are priced starting at approximately €80,000, or about $92,700, in Europe, while U.S. pricing begins around $80,000.
On Wednesday, Filosa revealed that Stellantis is currently in discussions with “two important partners, which can bring us technology, development and excellent ideas,” noting the company is in the process of deciding between the two for Maserati’s long-term future.
During an online presentation of the refreshed lineup, Maserati Chief Santo Ficili addressed the question of partnerships directly. “We clearly seek, want, and must find excellence on the market in electronic architecture, in the supply of specific parts…. we’re moving in that direction,” he said.
Ficili did, however, draw a clear line, ruling out any partnership with Jaguar Land Rover or Tata Motors — both of which signed separate cooperation agreements with Stellantis last month for the U.S. market and for India, respectively.
Filosa also dismissed speculation that Maserati could be sold, including recent reports of interest from China’s BYD. “Maserati is not for sale, for sure,” he stated plainly.
The brand’s challenges are significant — Maserati shipped fewer than 8,000 vehicles last year and posted an adjusted operating loss of €198 million.
