London Festival Chief Defends Booking Controversial Rapper Despite Sponsor Exodus

The head of London’s Wireless Festival is defending his choice to feature rapper Ye as the main act, even as major corporate sponsors abandon the event over the controversial booking.

Festival Republic’s managing director Melvin Benn issued a public statement Monday supporting the decision to schedule the artist formerly called Kanye West for the summer concert series.

“Forgiveness and giving people a second chance are becoming a lost virtue in this ever-increasing divisive world,” he wrote. “I would ask people to reflect on their instant comments of disgust at the likelihood of him performing (as was mine) and offer some forgiveness and hope to him as I have decided to do.”

The performer, who officially changed his name in 2021, is scheduled to appear before approximately 150,000 festival attendees during the three-day event running July 10-12.

The 48-year-old artist has faced intense criticism over the past few years for making antisemitic statements and expressing praise for Adolf Hitler. In recent actions, he released a track titled “Heil Hitler” and promoted merchandise featuring Nazi symbols on his website. This past January, he issued an apology through a full-page Wall Street Journal advertisement, attributing his behavior to bipolar disorder and describing “a four-month long, manic episode of psychotic, paranoid and impulsive behavior that destroyed my life.”

Major festival backers including Pepsi, Rockstar Energy, and Diageo have withdrawn their sponsorship following the headliner announcement, though primary sponsor Pepsi declined to specify their reasoning. British Prime Minister Keir Starmer described the booking decision as “deeply concerning.”

Benn’s defense emphasized the artist’s continued presence in mainstream media. “Ye’s music is played on commercial radio stations in this country. It is available via live streams and downloads in this country without comment or vitriol from anyone and he has a legal right to come into the country and to perform in this country,” his statement read.

“We are not giving him a platform to extol opinion of whatever nature, only to perform the songs that are currently played on the radio stations in our country and the streaming platforms in our country and listened to and enjoyed by millions,” the festival organizer added.

The rapper recently returned to major live performances with two shows at Los Angeles’ SoFi Stadium last week, his first significant American concerts in almost five years. Attendees seemed willing to separate his musical work from his personal controversies, particularly after his public apology.

Concert-goer Yovani Contreras explained his perspective: “I don’t really bring into politics or the way someone’s personal opinion are. I’m into the music artistry. Like, I just, to me, Ye is always gonna be Ye. Kanye is always gonna be Kanye.”

Representatives for the artist did not respond to requests for comment Monday.