German Giant Henkel Buys Hair Care Company Olaplex for $1.4B

A major beauty industry acquisition was announced Thursday as German consumer products giant Henkel revealed plans to purchase Olaplex Holdings for $1.4 billion.

The hair care company confirmed it has signed a final purchase agreement with the German firm on March 26, marking a significant consolidation move in the competitive beauty market.

Henkel, known for its consumer goods portfolio, will add the popular hair treatment brand to its existing product lineup through this multi-billion dollar transaction.