German consumer products giant Henkel announced Thursday it has reached an agreement to purchase professional hair care company Olaplex for $1.4 billion in cash, marking a significant expansion of the company’s premium beauty portfolio.
The acquisition will see Henkel pay $2.06 per share for the publicly-traded hair care brand, representing approximately a 55% premium above Wednesday’s closing stock price and roughly 45% higher than the 30-day trading average.
Olaplex, known for its bond-building hair treatments popular in professional salons, generated $423 million in revenue during 2025 and maintained strong profit margins according to Henkel’s announcement.
Private equity firm Advent International, which currently holds approximately 75% of Olaplex according to the company’s annual filing, has committed to selling its complete ownership stake as part of the transaction.
Henkel praised Olaplex’s market position, stating the brand’s “focus on consistent quality and meaningful relationships within the professional community has resonated strongly with stylists and consumers alike.”
The Frankfurt-based acquiring company, which trades on German exchanges, maintains a market capitalization of approximately 28.46 billion euros, equivalent to $32.89 billion based on current exchange rates.
